Only last October I received a call from the BBC. It had been about the business side of Yoga. The question was, ‘Should Yoga be promoted just like a normal business? In that case, should Yoga teachers have marketing education, to help them increase their profits from Yoga business?’
For me the answer is clear. Allow me to explain and begin by asking you a question. Do you know what the difference is between a profitable Yoga studio or Yoga instruction and the ones that run at a loss? And have you ever thought why, if Yoga is such a large, ever-growing market (based on business news IHRSA 16 million people today do Yoga with a growth rate of 17.1percent), there’s still a lack of pupils in some classes once the market place is so large?
Can it be a coincidence that just a portion of educators give themselves permission to actually enjoy a teaching career without risking burn out or facing fiscal doubts? And have you noticed that many joyful yogi/nis teach less, travel the world, get paid handsomely and inspire at least 10 times greater than an ordinary Yoga teacher?
Allow me to assure you, building a thriving Yoga business already has a long-held proven formula. It has a blueprint that’s easy to follow, and if you follow this blueprint step by step you will attract Yoga students, have a healthy stream of income and still have time for yourself and family members. This is a perfect way, the ethical way!
Let me only uncover the myth and show a yoga business secret for you. To achieve all of the above, you do not need to have any business experience, be a technical genius, or have a marketing degree.
Actually, you could easily double your turnover in 28 days (proven again and again) or less in step one, by simply gaining control of an exclusive yoga market. Perhaps you’re saying…” the yoga market is already so saturated, everyone appears to be opening studios and qualifying from educators training?”. Whilst that’s true, this is precisely where your advantage is. This is how you do it and remember that 3 sacred rules:
Rule No. 1: Be a big fish in a small pond.
In regards to positioning yourself at the crowded yoga market, it’s 10 times more powerful and considerably more rewarding to be the big fish in a little pond. What do I mean? Become a technical expert in one form or market location for Yoga. So instead of becoming a general Hatha teacher, become a yoga instructor for NHS employees, and here is the reason. As soon as we stay within a specialization we can control more and gain expert status faster.
Rule No. 2: Folks seek and are happy to cover technical experts.
That is right once you’re a specialist you do not need to search out the market the marketplace is already looking for you. Here is a quick example. Hairdressers seek out help for bad backs. They could easily get to a chiropractor that manages backs or would they call a chiropractor which specializes in hairdressers spinal issues?
See the difference? The market is already there. You only tap into it.
Rule No. 3: Take an example from your asana practice.
Can your posture be brilliant? Same is true for the service; do not assume it attained its perfection. This is what I mean. The simple fact is most service-based businesses like yoga seldom measure the quality of support, so this is what we advocate. Ask the client what they think about your courses or workshops. All you’ve got to do is construct a simple questionnaire (5 queries will operate brilliantly) to help show what else they need from the service, where and how do you improve and provide your customers a better experience. Follow these simple steps and you will get extraordinary results I promise.
But before I hear you asking”If conducting a Yoga business and bringing customers, without burning myself out is so simple, why is not everybody doing it and what is it I’m not doing right?” The main reason behind this is that almost all Yoga businesses have an obsolete business model (if at all).
You’re a superb holistic practitioner, you’re probably never taught how to truly create a successful Yoga business. You’re bombarded with information, but what you need really is advice! Odds are that you seek business advice from other Yoga teachers who likely know little more than you do. You try to enhance business but apply the exact strategies that provide exactly the same results over and over again. You believe to be prosperous, you must overwork yourself. Chances are you also don’t have any marketing system set up, like 98 percent of Yoga teachers…
Does the above sound accurate for you? Like many educators, you might believe teaching Yoga isn’t business and feel almost guilty marketing your skills and ability. Do not worry, it is isn’t an issue and within the next few months, I’ll share some very exciting ways for you to grow your business faster.
So let’s remember… Running your Yoga business has to be ethical, but no less or more so than conducting any other business. Yoga isn’t an exception. No profits, no students, no business for you! Would you name a business which has ever been created without honesty, love, and dedication to their clients? And if they’ve been, they’re long out of business.